Decoding Digital Marketing Series
Welcome to "Decoding Digital Marketing," an insightful publication series crafted with the intention of guiding you through the maze of modern marketing in the digital world. Our aim is to offer you not just information, but a friendly hand to navigate the unpredictable landscape of online promotion.
In the dynamic realm of modern business, digital marketing strategies require adaptations to advanced technology and shifting industry trends. In his book ‘Rich Dad Poor Dad’, published more than 2 decades ago, Robert Kiyosaki foresees information as the most valuable asset of the contemporary world. To keep up in an era marked by an abundance of choices and unimpeded access to information, companies must prioritise carefully crafting the content customers consume. More and more companies have implemented channels dedicated to digital marketing, opening up many different career paths.
“Blueberry milk nails”, “Gorpcore fashion”, “Euro summer”... such offer just a glimpse into the prolific, ever-evolving world of trends - namely microtrends - that filter through our screens on the daily. Characterised by their short-lived popularity and impermanence in mainstream media, microtrends are effectively an accelerated version of the typical trend cycle that shortens their lasting capacity; styles that used to last decades are now considered “out” by the end of the year. Media trends may be better understood when likened to fast fashion; they are produced and disseminated en masse, audiences swiftly over-consume it, and then, due to oversaturation, trends are discarded in favour of newer, more captivating ones.
In digital marketing, the integration of Artificial Intelligence (AI) and automation has emerged as a game-changer, offering marketers unprecedented opportunities to streamline processes, personalise experiences, and drive results. As we navigate the digital landscape in 2024, understanding how to harness the power of AI and automation effectively is crucial for staying ahead of the competition.
In recent times, online marketing has thrived as a result of humanity’s newfound reliance on digital communication. This has facilitated connection between companies and a broad customer base, increasing the efficiency of marketing by spreading information to a larger substratum of individuals. Three central roles of digital marketing in creating modern success include growth in reach and accessibility, adaptability and flexibility in a creative space, and a boost in consumer engagement through personalisation.
Welcome to our Guide to the Energy Transition!
Written by students for students, A Guide to the Energy Transition is an accessible overview of Australia’s transition to a clean energy system. Covering topics from electric vehicles to batteries, solar panels to sustainable financing, our guide is a one-stop shop for you to learn about the foundations of the energy sector and its role in combating climate change.
To experience the Guide as you would a book, flick through the words of our brilliant contributors by clicking the button below to access the PDF.
Also, any kind of feedback would be greatly appreciated! So if you have the time, we would love for you to leave your thoughts and comment through the link below.