Breaking Into Marketing Series
Interested in a future in marketing, but unsure of where and how to start? Welcome to the "Breaking Into Marketing" series that offers insights into creating your unique profile that sets you apart from the crowd. Featuring conversations with alumni and students with internship experience, this series aims to equip you with the strategies to navigate the marketing industry.
Read Amy Vu, Ananya Dhaka, and Emmaline Chow's advice on how to craft your written application and successfully market yourself into a marketing internship! Landing marketing roles at multiple brands across the world, including L'Oreal, People Matters, Vnova, and Ryvlmedia, and experiencing a range of careers, from analysing market trends, assessing campaign performances, to designing and creating campaign designs, how did they stand out amongst the crowd?
How do the world's most loved brands recover when faced by waves of public scrutiny and outrage? We delve into the case of H&M and Nike to examine their responses to past PR scandals. With the growing emphasis on social accountability and inclusivity, genuine and authentic change within current and future marketing campaigns can make or break a brand's image.
Personal Branding Series
Delving in the power and nuances of "Personal Branding", join our conversations amongst creatives, editors and authors to uncover the stories behind their unique personal brands. Shaped by the ephemerality of the digital world and endeavours for authenticity, this series offers a glimpse into the strategies and mindsets that drive successful personal branding.
Meet Adie Umali – the Melbourne creative shaping her personal brand with authenticity and passion. From building a digital portfolio to curating heartfelt content on Substack, Adie proves that investing in yourself and staying true to your voice is key to making an impact Through her time at Melbourne start-up Paire and her passion for writing and content creation, Adie has learned that developing an authentic brand isn’t about waiting for the “perfect time” – it’s about taking initiative, embracing mistakes, and investing in your own growth. Her journey reflects the importance of finding yourself, defining your brand, and taking ownership of your work.
From high school rivalry romance to slow-burn Chinese historical fantasy, Ann Liang has successfully captured the hearts of many young adult [YA] readers since her 2022 debut with her quirky yet heartfelt stories focusing on Asian characters and their journeys. From editing to choosing book cover designs, Liang finds herself with increasing external pressure to meet expectations as her stories grow in popularity. Liang has to juggle numerous tasks as she prepares the launch of her new books, and one of those tasks is marketing. So how did she do it? From an ambitious writer studying Arts at the University of Melbourne to a now fan-favourite YA author, how did social media and personal branding influence her success today?
Decoding Digital Marketing Series
Welcome to "Decoding Digital Marketing," an insightful publication series crafted with the intention of guiding you through the maze of modern marketing in the digital world. Our aim is to offer you not just information, but a friendly hand to navigate the unpredictable landscape of online promotion.
In the dynamic realm of modern business, digital marketing strategies require adaptations to advanced technology and shifting industry trends. In his book ‘Rich Dad Poor Dad’, published more than 2 decades ago, Robert Kiyosaki foresees information as the most valuable asset of the contemporary world. To keep up in an era marked by an abundance of choices and unimpeded access to information, companies must prioritise carefully crafting the content customers consume. More and more companies have implemented channels dedicated to digital marketing, opening up many different career paths.
“Blueberry milk nails”, “Gorpcore fashion”, “Euro summer”... such offer just a glimpse into the prolific, ever-evolving world of trends - namely microtrends - that filter through our screens on the daily. Characterised by their short-lived popularity and impermanence in mainstream media, microtrends are effectively an accelerated version of the typical trend cycle that shortens their lasting capacity; styles that used to last decades are now considered “out” by the end of the year. Media trends may be better understood when likened to fast fashion; they are produced and disseminated en masse, audiences swiftly over-consume it, and then, due to oversaturation, trends are discarded in favour of newer, more captivating ones.
In digital marketing, the integration of Artificial Intelligence (AI) and automation has emerged as a game-changer, offering marketers unprecedented opportunities to streamline processes, personalise experiences, and drive results. As we navigate the digital landscape in 2024, understanding how to harness the power of AI and automation effectively is crucial for staying ahead of the competition.
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In recent times, online marketing has thrived as a result of humanity’s newfound reliance on digital communication. This has facilitated connection between companies and a broad customer base, increasing the efficiency of marketing by spreading information to a larger substratum of individuals. Three central roles of digital marketing in creating modern success include growth in reach and accessibility, adaptability and flexibility in a creative space, and a boost in consumer engagement through personalisation.
Welcome to our Guide to the Energy Transition!
Written by students for students, A Guide to the Energy Transition is an accessible overview of Australia’s transition to a clean energy system. Covering topics from electric vehicles to batteries, solar panels to sustainable financing, our guide is a one-stop shop for you to learn about the foundations of the energy sector and its role in combating climate change.
To experience the Guide as you would a book, flick through the words of our brilliant contributors by clicking the button below to access the PDF.
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